Tarang is one platform covering content management, delivery, monetisation, households, apps and reporting. Not a toolkit to assemble — a product that already works together.
The CMS — catalogue, merchandising, subscribers, campaigns and reports.
Subscriptions, packages, pay-per-view, coupons and the advertising engine.
Web, Android and Smart TV — white-labelled to your brand.
CDN, DRM, payment gateways, messaging and REST APIs throughout.
A service layer, an administration console and three viewer apps — sharing one catalogue, one subscriber base and one set of business rules.
| Layer | What it does |
|---|---|
| Content service | The catalogue of live channels, movies, series and episodes, with metadata, classification, artwork and trailers. |
| Identity & entitlement | Accounts, profiles, subscriptions, device registration and the rules that decide what a given viewer may play right now. |
| Commerce | Plans, packages, pay-per-view, coupons, payment gateway integration and renewal handling. |
| Advertising | Campaign scheduling and VAST-compatible ad insertion — pre-roll, mid-roll, post-roll and banners. |
| Delivery | Token-based, DRM-ready playback through your chosen CDN and streaming origin. |
| Administration console | The single browser-based back office every internal team works in, with role-based permissions. |
| Viewer apps | Web, Android and Smart TV clients, branded per tenant and configured remotely. |
| Reporting | Viewership, watch time, subscriber and revenue analytics across tenants and operators. |
Channels sit alongside on-demand content in the same catalogue and the same player, so a viewer moves between them without noticing a seam.
Multi-season series with episode ordering, films, trailers and extras — with the viewing experience people already expect.
One account, several people — with a child experience that actually restricts what can be played, not just what is displayed.
The same platform either way. The difference is who runs the infrastructure.
MediaKey hosts, monitors, patches and upgrades the platform. You get a branded service and a console login, and spend your time on content and subscribers rather than servers.
Deploy into your own data centre or cloud account, where regulation, existing infrastructure or data-residency rules require it. MediaKey supports the deployment and the upgrades.
Load channels, films, series and episodes, attach metadata and artwork, and publish in minutes.
Look up a subscriber, check their plan and devices, reset access and resolve issues on the spot.
Build packages, run coupon campaigns and push offers straight to subscribers' apps.
Track subscriptions, pay-per-view and ad revenue, with statements per distributor and operator.
Full operational control — users, roles, tenants, branding, system settings and reports.
Live channels, films, series and episodes share a single library, a single metadata model and a single publishing workflow. No separate systems to reconcile.
Name, synopsis, cast and crew, duration, release year, genre, language, age rating and custom fields.
Channel line-up with logos, numbering, categories and programme guide data.
Multi-season structures with per-episode metadata, ordering and independent publishing.
Posters, landscape art, hero banners and logos — sized for phone, web and TV layouts.
Attach a trailer to any title; it plays in the hero banner and on the detail page.
Categories, genres, languages and age ratings — including the Kids classification that drives child-safe browsing.
The home screen is not fixed. Build it, order it and change it from the console — the apps pick it up without a release.
Hand-picked collections that appear exactly where you want them.
The first thing a viewer sees when the app opens.
Search by name, email or phone. See status, plan, signup date and full history in one view.
Multiple profiles per household with a limit you set centrally, PIN protection and Kids flags.
Registered devices per account with an enforced concurrent limit, and the ability to release one.
Current plan, renewal date, payment history, refunds, manual extension and cancellation.
What an account has watched and where it stopped — useful for both support and insight.
Push notifications and in-app announcements, targeted by plan, activity or device.
| Area | What you control from the console |
|---|---|
| Plans & packages | Group channels and on-demand content into saleable plans by content type, duration or device. Free tiers and trial periods included. |
| Pay-per-view | Price an individual film or event separately from any subscription, with its own access window. |
| Coupons | Promotional codes with validity dates, usage caps and plan restrictions. |
| Advertising | VAST-compatible pre-roll, mid-roll and post-roll video campaigns with skip rules, plus banner placements — scheduled by date and target. |
| Distributors & operators | A B2B tier: create resellers, allocate subscription inventory, give them their own logins and track their performance. |
| Tenants | Run several independent branded services from one deployment, each with its own catalogue, pricing, branding and users. |
Logo, icons, accent colour, splash and background imagery applied across the web, Android and TV apps.
Change app behaviour — limits, toggles, labels, featured content — without publishing a store update.
Editable help, FAQ, privacy and terms pages, plus email templates for signup, renewal, expiry and receipts.
Translatable labels across the viewer apps, so one deployment can serve several languages.
Admin users scoped to what their department needs — content, care, sales, finance or full control.
Token-based playback, encrypted delivery, DRM-ready streaming and enforced entitlement checks.
Reports are generated from your own data, inside your own system — and can be exported whenever you want them elsewhere.
Plays, unique viewers and watch time by title, channel, day and device.
Top titles, completion rates and what is being abandoned.
Growth, active base, plan mix, renewals and churn.
Subscription, pay-per-view and advertising revenue — by tenant and by operator.
Recurring subscription plans, bundles and tiers.
One-off purchase of a film, match or event.
Free to the viewer, funded by advertising.
Open tiers and time-limited trials to grow the base.
Group content into saleable products, price them, and change them when the market does.
Campaigns are scheduled in the console and inserted by the player on every app, including live channels.
A B2B tier for markets where subscribers are reached through a reseller network rather than a card payment.
Promotional codes with validity windows, usage caps and plan restrictions.
Integration with the gateways your market actually uses, including local methods.
See who is lapsing and when, in time to do something about it.
Full transaction record per subscriber, available to customer care and finance.
Access is checked at playback, not just at purchase — no shared-link leakage.
Subscription, pay-per-view and ad revenue split by tenant, plan and partner.
Responsive browser app for desktop, tablet and mobile. Nothing to install, indexable and shareable.
Native mobile app published under your own developer account on Google Play.
Remote-friendly, ten-foot interface for the living room screen.
The features subscribers assume exist, because every major service has them.
Hero banner with trailer playback, then the rows your team arranged in the console.
Across channels, films, series and episodes, with filters for genre, language, year and rating.
Resume where they stopped — on any device, including part-watched episodes.
A personal watchlist that follows the profile, not the device.
A profile that genuinely restricts the catalogue, the rows and the player — not just the artwork.
Several people per household, each with their own list, history and optional PIN.
Quality selection, subtitles, audio tracks, scrubbing and resume, with ad insertion built in.
Account sign-in with an enforced device limit and a clear message when it is reached.
Push messages and in-app announcements sent from the console.
| What changes | How |
|---|---|
| App name & icon | Published as your brand, under your own Google Play developer account. |
| Logo & splash | Uploaded in the console and applied to all three apps. |
| Colour palette | Accent and background colours set per tenant. |
| Imagery | Login and background artwork controlled from the console. |
| Copy & labels | Editable text and multi-language labels throughout the apps. |
| Legal pages | Your own privacy policy, terms and help content, edited in the console. |
| Behaviour | Feature toggles and limits changed remotely, without a store update. |
| Area | What connects |
|---|---|
| Streaming & CDN | Works with your streaming origin and CDN of choice. Content URLs are configurable per title and per channel, so delivery is never locked to one vendor. |
| DRM & security | DRM-ready delivery with token-based playback URLs and entitlement checks enforced server-side at play time. |
| Payments | Payment gateway integration for the methods your market actually uses, including local wallets and UPI-style flows. |
| Messaging | Email and SMS providers for signup, OTP, renewal and expiry communication; push notification delivery to the apps. |
| Analytics | Built-in reporting, with event and data export where you want figures in your own warehouse or BI tool. |
| Advertising | VAST-compatible ad insertion, so third-party ad servers and networks can supply inventory. |
| Identity | Account creation and sign-in flows that can be driven from your existing subscriber system where one already exists. |
Because sooner or later you will want to automate something, or feed another system.
Create, update and publish channels, films, series and episodes, with metadata and artwork.
Accounts, profiles, devices, subscriptions and entitlement state.
Plans, purchases, coupons, renewals and payment records.
Pull viewership, subscriber and revenue figures into your own systems.
Import a catalogue, update pricing or provision operators in volume rather than one at a time.
API credentials scoped per tenant and per role, so an integration only reaches what it should.
Containerised services on standard infrastructure — managed by MediaKey, or inside your own data centre or cloud account.
Hosted and operated by MediaKey on infrastructure sized to your audience.
Deployed into your environment where regulation or data residency requires it.
A defined upgrade path either way, so the platform keeps moving forward.
Thirty minutes on the console and the apps your viewers will use.