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Software and hardware, one signal path

Pravaah packages the signal from your head end. Tarang turns it into a branded streaming business. Our appliances run either or both on hardware sized for the job.

Deployment

Two ways to run Tarang

The same complete platform, delivered the way your operation needs it.

Why MediaKey

One vendor instead of six

Content management, playback, billing, advertising and apps are normally five separate purchases. Tarang ships them as one product that already works together.

Launch in weeks

A working, branded service on day one — not a year of integration work across vendors.

Completely white-label

Your name, logo and palette on every screen a subscriber sees, across all three apps.

Multi-tenant by design

Operate several independent branded services from a single deployment and console.

Every revenue model

Subscription, pay-per-view, ad-supported and free — combined per title, not per platform.

Secure delivery

DRM-ready streaming, token-based playback, enforced device limits and role-based admin.

Your data stays yours

Subscribers, viewing behaviour and revenue live in your system — exportable and reportable.

Administration console

One back office,
every department

Tarang's console is organised the way an operator actually works — each team signs in to the tools that belong to them, with role-based permissions across the whole system.

Content & technical

Load channels, films, series and episodes, attach metadata and artwork, and publish in minutes.

Customer care

Look up a subscriber, check their plan and devices, reset access and resolve issues on the spot.

Sales & marketing

Build packages, run coupon campaigns and push offers straight to subscribers' apps.

Finance

Track subscriptions, pay-per-view and ad revenue, with statements per distributor and operator.

Administrator

Full operational control — users, roles, tenants, branding, system settings and reports.

See everything the console does →

Back office capabilities

What the CMS does

Everything below is configuration, not development. No release cycle to publish a channel, change a price or launch a campaign.

Content library

Live channels, movies, series and episodes in one catalogue — titles, synopses, cast, genres, languages, age ratings, artwork and trailers.

Categories & classification

Organise by category, genre, language and rating, with Kids classification driving a genuinely restricted child experience.

Merchandising

Curated home rows you create, order and target by page, plus hero banners and promotional placements across every app.

Branding

Logo, icons, colour palette, splash and background imagery applied to the web, Android and TV apps from the console.

Plans & packages

Group channels and on-demand content into plans by content type, duration or device. Free tiers, trials and bundles included.

Pay-per-view & coupons

Sell individual titles or events, and issue promotional codes with validity windows and usage limits.

Advertising

VAST-compatible pre-roll, mid-roll and post-roll video ads with skip rules, plus banner placements — scheduled by campaign and date.

Subscribers & households

Accounts, subscriptions, payment history, multiple profiles per household, PIN protection and enforced concurrent-device limits.

Push notifications

Send targeted messages and offers to subscriber apps — segmented by plan, activity or device.

Multi-tenant & resellers

Run several branded services from one deployment, and allocate subscriptions to distributors and operators with their own logins.

Security & DRM

Token-based playback, encrypted delivery, DRM-ready streaming and role-based administrative permissions.

Reports & analytics

Viewership, watch time, top titles, subscriber growth, churn and revenue — on demand, per tenant and per operator.

How it works

Five steps to on air

01

Brand it

Your logo, colours and app identity applied across web, Android and TV.

02

Load content

Channels, films and series imported with metadata and artwork.

03

Merchandise

Home rows, banners and categories arranged the way you want them seen.

04

Price & monetise

Plans, pay-per-view and ad campaigns configured and scheduled.

05

Go live

Apps published, subscribers onboarded, analytics running from day one.

Industries

Who we build for

Power your brand with MediaKey

Thirty minutes on the console and the apps your viewers will use.